Welcome to my happy place. I’m so grateful you’ve found us. I’m Laura, the proud founder of Rumour Boutique, a little gem located in Coeur d'alene, Idaho. My journey to creating Rumour began at just 10 years old when a visit to LA market with my aunt created my love for fashion and a dream of owning my own boutique.

Regardless of what life threw at me, I was determined to keep my dream alive. There were many challenges and setbacks, but my determination never wavered. After years of hard work, the right opportunity finally presented itself and I opened my first store in 2015, starting from a tiny little 400 square feet space. I worked at that store by myself almost every single day until we were able to move into our current 2200 sq foot location in 2018. 

Rumour is more than just a store - it's my lifelong dream realized. I have always wanted to find a way to give back and help others and Rumour allows me to do just that. Connecting with my customers and helping them find clothing that makes them feel confident is my dream come true. 

Thank you to everyone who has supported me & Rumour throughout these years. I couldn't have done it without you all.

- Laura